How exactly can you ensure that your follow-up emails are worth reading, and don’t feel like spam? Here are a few tips to improve your chances of getting a response-
DIAL DOWN YOUR ASK: It is never wise to repeat the same thing that you wrote in your cold sales email in your follow up as well. Reduce the intensity of your request in your follow-up, you should be persistent but not so aggressive that you diminish the brand name of your organization.
ADD MORE VALUE: By adding more value to your follow-ups, you help the receiver get a better insight into what you have to offer. Once they have that knowledge, they might be interested in your sales pitch. It is up to you to figure out what value they need to respond to you.
CHANGE THE STYLE: You have to remember that you only have about 10-15 seconds to capture the attention of the receiver. Slightly changing your style in the follow-ups might just be the key to getting a response. Avoid filler words and sentences, as it adds unnecessary volume to the email. If your first email was serious, try to keep your message in the follow-ups light and humorous.
TEST A DIFFERENT PITCH: If your organization offers other services, you might want to try pitching them something entirely different in your follow up. They might just end up being interested in something you never thought they wanted!
> TEST UNTIL YOU DO YOUR BEST: Test all possible variables, individually as well as their combinations, to find the one that stands out the most. A few things you must test are templates, email formats, different timings to send the emails, and the tone of the message.